Sanica Apte

Hi, I'm Sanica! 

I'm an Executive Producer & Content Marketer living in Los Angeles. I've spent the last seven years producing content for some of the world's biggest brands like GoDaddy, Hilton, Marriott, PwC, KPMG, Salesforce, Buzzfeed, and Stripe. I currently work as Brand and Content Manager at KULR Technology. 

Before that, I worked as Executive Producer and Global Marketing Manager at Casual Films, an enterprise video production agency. I joined Casual as a Production Assistant in 2018 and was promoted six times in seven years. As marketing manager, I managed all of Casual's integrated marketing campaigns - brand video content, social media, email, website, white papers, webinars, and three outbound sales development agencies.

As Executive Producer, I led my team to be the highest-grossing team in the business. Through a meticulous focus on client-first service, a deep understanding of their business needs, and a fastidious work ethic, I pitched and won $3M+ of revenue. I line-managed a team of ten, overseeing our operations, P&L, content output, and served as creative director on all client work. 

The greatest joy of my career has been telling stories in all shapes and sizes. I have interviewed hundreds of entrepreneurs for GoDaddy as part of a four-year branded storytelling campaign for YouTube and social that won a Digiday Content Marketing Award in 2023. I’ve produced content for B2B SaaS, hospitality, accounting, audit, healthcare, cybersecurity, crypto, and food & beverage. Whatever the topic, telling stories that matter is what I’m happiest doing.

Before Casual, I worked at a boutique enterprise-tech PR firm called Offleash and a content marketing agency called Fractl. I graduated from Boston University with a B.A. in Economics in 2016, earning a student Emmy Award for BUTV10's coverage of the Syrian Refugee Crisis.