GoDaddy

GoDaddy is customer-obsessed. The business is more than just websites. It’s all the tools and support you need to run your business online, in person, anywhere. The entrepreneurs they serve drive the GoDaddy enterprise strategy forward. The team needed an agile and scalable partner to tap into this customer base and fuel its marketing efforts with honest, raw, and inspiring storytelling. My team partnered with GoDaddy for five years to support their customer celebration and advocacy programming. "Icons" is a weekly series published on the GoDaddy YouTube Channel. 

I have interviewed hundreds of entrepreneurs, traversing the country to speak to these everyday heroes from all walks of life. I’ve interviewed military veterans who now make candles for a living, and nurses who make amazing handbags after being on their feet for 16 hours. It’s been one of the most fulfilling experiences of my life. 

The series won Digiday Content Marketing Award in 2023.